CENTER FOR POLITICAL STUDIES AND
PUBLIC OPINION RESEARCH
Institute of Social Sciences, Belgrade, Serbia

• Public opinion surveys (ad hoc and continuous) based on nationwide samples, regional, local and special samples
• Political and voting behavior research, election predictions
• Mass media research (media system, functioning, media exposure, audience structure, credibility, media content, effects)
• Studies of specific social phenomena and processes (political culture, values, leisure)
• Marketing research, image analysis, consumer motivation research, campaign effects

• Standard sample is a quota, multistaged, stratified, proportional sample with the following quota criteria

• region
• type of residence
• gender
• age
• education
• nationality

• Standard sample size: 1000 - 2000 depending on survey purpose and size of region
• Probability samples
• Special samples: snowball, panel, area, cluster . . .

• Face-to-face interview
• Group interview
• In-depth interview
• Panel survey
• Focus group
• Content analysis
• Media monitoring
• Observation
• Telephone interview . . .

• Coding, data entry, data screening . . .
• Data transformation and recoding
• Indexes, scales and other composite indices
• Univariate and bivariate statistics like contingency tables, t-test, ANOVA . . .
• Multivariate statistics including factor and cluster analysis for continuous and categorical data, regression, MANOVA etc.